A complete guide to the aesthetics of Athennian
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About Our Logo

The Athennian logo is a clean and minimal typographical treatment with an owl icon attached to it. The owl symbolizes wisdom and knowledge. This is representative of our products and services as well as the industries we serve.

The color blue and grey are representative of our modern aesthetics. This combination is easy on the eye and symbolizes trust and loyalty. Key concepts we want to portray to our audiences.

Logo Variations

The following images on the right are all acceptable logo color variations. When possible use the primary color variations as first choice. However, when needed the black and white secondary variations can be used.

Primary Logo
Secondary Logo
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Logo Spacing

To ensure our logo maintains its legibility and integrity, always preserve a minimum clear space between the logo and other elements.

Owl Icon

The owl icon may be used alone in some cases such as social media, favicons, or cases where there isn't enough room for the full logo.

While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Logo Do not's

Do not
  • Use any other unapproved color variations
  • Use non-brand colors
  • Use the logo on busy backgrounds
  • Stretch, distort, or alter logo in any way