A complete guide to the aesthetics of Athennian
IntroductionAbout AthennianCorporate LogoColor SystemTypographyBrand ElementsPhotographyDesign LayoutsIllustrationsBrand IconographyWeb

About Our Brand Fonts

After doing some in depth research on various fonts and creating different legibility tests. The two fonts that scored the best where Poppins and Nunito. These sans serif fonts are both part of the Google font catalog of open-source fonts and icons. Therefore making it easy to integrate across various web platforms. Both these fonts are easily accessible for both print and web, both score high in legibility tests, and offer a modern, clean and professional aesthetic Athennian is striving for. For these reasons they are our main brand fonts and our fall back font is Arial. Arial would only be used in the case neither of these fonts are available, specifically in older outdated web browsers.

Headline Font

Poppins

Poppins is a Geometric sans serif typeface. Each letter-form is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color. Geometric sans serif typefaces have been a popular design element ever since these actors took to the world’s stage. Poppins is one of the newest comer to this long tradition. An open source family supporting both Devanagari and Latin, this typeface is an internationalist take on the geometric sans genre. Many of the Latin glyphs — the ampersand, for instance— are far more constructed and rationalist than in previously released geometric typefaces. Poppins’s Devanagari design is particularly new. It is likely the first-ever large Devanagari family in this style that has been brought to market. This font is a modern spin on traditional sans serif typefaces.

Aa

Poppins Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 : " . ? ! @ # $ % ^ & * ( )

Poppins SEMIBold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 : " . ? ! @ # $ % ^ & * ( )

Poppins Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 : " . ? ! @ # $ % ^ & * ( )

Body Copy Font

Nunito

Nunito is a smart, stylish and readable font that can be used to create an elegant sans-serif heading. It is a well balanced Sans Serif with rounded terminals. Nunito has been designed mainly to be used as a display font but is usable as a text font too. Nunito has been designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices. The fonts main features are both professional and playful.

Aa

Nunito Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 : " . ? ! @ # $ % ^ & * ( )

Nunito Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 : " . ? ! @ # $ % ^ & * ( )

Typography Headline

H1 54px/pt

This is a 54px Headline

H2 44px/pt

This is a 44px Headline

H3 32px/pt

This is a 32px Headline

H4 26px/pt

This is a 26px Headline

H5 21px/pt

This is a 21px Headline

H6 18px/pt

This is a 18px Headline

Typography Body Copy

Minimum paragraph font size should be no less than 16px or16pt

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Normal paragraph font size should be18px or 18pt

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Largest paragraph font size should be no more than 21px or 21pt

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Captions 14px/pt

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Sample Typography Hierarchy

H1

Welcome to Digital Legal Entity Management

paragraph

For each 8 hour day, that’s only 2.3 hours of billable time. What’s happening the rest of that time?

Every time a paralegal has to wait for their entity management platform to load, every time a law clerk has to search through stacks of physical minute books, every time a legal professional has to wait for a document to be printed, mailed, signed and returned, your organization is losing money and wasting precious time.

With cloud-based entity management, Athennian frees legal teams from manual processes, allowing organizations to scale their entities without scaling their overhead.